REBELLE ZINE

2021 - PRESENT

Rebelle Zine is an independent magazine and community that celebrates the voices of women and queer creatives.

Co-founded as a university practicum project, the publication quickly became a long-term passion. Every issue features exclusive interviews with Toronto-based artists and community submissions, packaged in a print and digital magazine, and celebrated with a launch party with the community.

As the creative director, I lead a multidisciplinary team of 20+ creatives in areas such as event planning, creative production, project management, web design, and outreach.

PHOTOGRAPHY

I lead photography for the cover feature of our issues, overseeing the creative process from conception to final execution. This includes ideating concepts to align with the issue’s theme and developing treatments to communicate the vision to the models, makeup artists, and stylists. I scout locations and source props and supplies for the shoots, as necessary.

On set, I collaborate with the team to dress the set and set up lighting. I direct and photograph the models, ensuring they feel comfortable and confident, and edit the photos post-shoot so that they are publication-ready. I also support with event photography as needed.

GRAPHIC DESIGN

I work closely with the team’s graphic designers to develop the visual identity for each issue, including the creation of issue-specific colour palettes and design elements. Once a visual identity is established, I design spreads in Adobe InDesign and compile them into a master document to ensure consistency across all visual elements. I also create social media graphics to promote events and highlight each issue.

I was led the development of Rebelle Zine’s core brand identity including the logo, colours, typographic styles and iconography, all of which make it a distinct brand today.

CONTENT CREATION

I contribute to marketing efforts by creating engaging TikTok content to enhance brand awareness and expand our reach. I am comfortable in front of and behind the camera and have produced a variety of short-form content including talking videos, day-in-the-lifes, event recaps, and promotional content. I am trend-savvy and leverage my knowledge to create videos that resonate with our audience by using relevant sounds and jumping on current trends.